Who wants to deal with wires anyway? Not Peerless-AV. The company just debuted the PeerAir Pico Broadcaster, a new wireless broadcasting system.

However, this new product doesn’t just cut the cord for digital signage customers. It can transmit HD content to an unlimited number of digital TVs, up to 350 feet away. The system does this by tapping into vacant over-the-air broadcast frequencies, also known as white space. No WiFi is needed and it works great in large, multi-screen applications.

The PeerAir Pico Broadcaster is a laptop-sized receiver, which can stream content over the UHF 500-700 MHz frequency to any open local white space channel. It works with a computer, as well as select media players with IP transport capabilities. From there, it can broadcast the signal at HD-quality resolutions up to 720p or 1080i to any digital TV in range, as long as it has an ATSC tuner and an over-the-air antenna.

Peerless-AV packs the PeerAir Pico Broadcaster with media streaming software, which can convert almost any video file (MPG, MOV, VOB, AVI, WMV, an more) into a broadcast-ready MPEG2 format. Users can also drag and drop files to create playlists.

Peerless-AV is including the cost of the first-year FCC licenses with the purchase of the PeerAir Pico Broadcaster. It’s available now, via authorized dealers, distributors, integrators and installation professionals.